08/27/2012 10:52 am ET Updated Aug 27, 2012

Nicole Richie For Macy's: Designer Talks Colors And Prints In Exclusive Behind-The-Scenes Video

Nicole Richie's limited edition collection for Macy's is set to hit the racks (and internet) on September 12th and we can't wait! The chance to get our hands on her signature boho chic style--with everything retailing for under $149--makes our hearts pitter-patter.

In an exclusive behind-the-scenes video for the line, Nicole reveals her thought process behind picking the colors and prints for for her designs. From inky Aztec patterns to a kaleidoscope peacock print that Nicole says evokes "effortless elegance," the collection is chock full of fabulous fall pieces.

"I try not to go by any rules especially when I'm talking about mixing prints--because I'm so inspired by the 60s and 70s and their rule was there were no rules," says Nicole.

We agree. Rules are definitely no fun, but this collection certainly is.

Check out the behind-the-scenes video above for the full scoop from Nicole and take a look at our favorite pieces from the collection in the slideshow below.



Nicole Richie for Macy's Impulse