08/28/2012 11:02 am ET Updated Jul 28, 2014

For Florida's Diverse Latino Communities, No "One-Size-Fits-All" Campaigning

Hector Alarcon, an Orlando restaurateur who emigrated from Colombia, voted for Republican John McCain four years ago. He’s for Barack Obama this time because of the president’s health-care law.

Martha Perez, a Miami housekeeper who came from Cuba, says the economy is the top issue and backs Republican Mitt Romney. Federico Alves, a Tampa Bay-area technology consultant from Venezuela, says he isn’t sure whom he’ll support.

Together, these Floridians illustrate the increasingly complex Hispanic electorate, which accounts for 14 percent of the total and could tilt the outcome in the nation’s largest swing state. At stake are 29 electoral votes.

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