At best, a cover letter can help a job-seeker stand out from the pack. At worst, it can make a promising candidate seem like in uncreative cut-and-paster. Sadly, the vast majority of cover letters read essentially the same: Retreads of resumes that ramble on while repeating the obvious. Would you read one of these to the end if it were put in front of you? Probably not, and nor would most hiring managers.
Of course, the Internet is full of tips and tutorials on writing a cover letter, but few of them give much useful information other than the obvious ("Use good grammar!"). So I got to thinking about what cover letter tips and techniques have served me over the years. I came up with these six golden rules for writing a cover letter somebody will actually want to read.