08/30/2012 12:18 pm ET

CBS, Derided For Its Older Viewers, Calls 54 The New 49

CBS Corp. (CBS), derided by rivals for attracting TV viewers too old for advertisers to care about, says 54 is the new 49.

The last of the U.S. baby boomers turn 48 this year, moving into the sweet spot for luxury cars, financial services and pharmaceuticals, three of CBS’s largest ad categories.

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