09/06/2012 11:32 am ET Updated Dec 06, 2017

Nokia Ad Fail Has Some Questioning New Lumia 920 Smartphone Camera (VIDEO)

Nokia just learned an important lesson: Don't try and fool the internet.

The struggling smartphone maker on Wednesday took the wraps off the Lumia 920, its latest superphone, during a press event in New York City. The new device boasts a 4.5-inch display, Windows 8 software and a camera that the company claims takes the "best pictures and video of any smartphone."

An advertisement demonstrating the Lumia 920's optical image stabilization (OIS) capabilities was also released at the event. The ad gives the impression that the bulk of the filming was done by a wiry hipster riding a bicycle; were it true, it would have been quite an endorsement for the power of the OIS on the Lumia's camera. However, potential Lumia 920 buyers should know that videos they shoot from the seat of a bike probably won't look as crisp and steady as the ad would have them believe.

Check out the clip below, and notice what happens around the 25-second mark: The camera passes in front of a reflective window, giving the viewer a clear shot of a burly camera man shooting from a moving van.


"Foul play!" the web screamed simultaneously. The reflection of a man holding a large shoulder-mounted camera (definitely not a smartphone) has caused some to question other features of the Lumia 920.

The Verge reached out to a Nokia spokesperson who claimed it was "never the company's intention to deceive anyone." The company blog also stated the following in a post titled "An apology is due:"

We produced a video that simulates what we will be able to deliver with OIS. Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

Nokia's blog post also offered a clip of the Lumia 920 camera's OIS stabilization in action, for real this time:

Has Nokia lost your trust? Would you purchase a Lumia 920 over the Galaxy S III or highly-anticipated iPhone 5? Sound off in the comments section or send us a tweet (@HuffPostTech) with your thoughts. Then, check out pictures of the new Lumia 920 in the slideshow below.



Nokia Lumia 920