WEDDINGS
09/10/2012 03:46 pm ET

On Twitter, Making A Wedding Hashtag Trend - NYTimes.com

Caucasian groom texting on cellphone.
Caucasian groom texting on cellphone.

It started, as many crazy ideas do, with too much whiskey at the bachelor party. That’s when a groomsman, Ed Dale Jr., decided to create the Twitter hashtag #massewedding and enlist the wedding party, plus as many guests and vendors as possible, to tweet, he said, “about every two minutes” on the day his childhood friend Bryan Masse married Jill Solilak in Winnipeg, Manitoba.

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