09/11/2012 04:31 pm ET Updated Sep 12, 2012

'60 Minutes' Mark Owen Interview Scores Huge Ratings

Scott Pelley's "60 Minutes" interview with former Navy SEAL Mark Owen drew huge ratings, the network announced on Tuesday.

Owen penned the book "No Easy Day," giving an inside account of the raid that killed Osama bin Laden.

Sunday's "60 Minutes" interview was rare in that Owen's interview took up the entire hour of the show. A total of 12.32 million viewers tuned in, making the program the most-watched, non-football program of the week. Compared to this time last year, "60 Minutes" ratings were up 52 percent in total viewers, and 55 percent in the coveted A 25-54 demographic.

Owen is not the Navy SEAL's real name, as the book was published under a pseudonym. The CBS News production team called in some of Hollywood's most skilled makeup artists to further conceal Owen's true identity. His voice was also manipulated.

Pelley said that Owen, whom he met in meetings preceding the "60 Minutes" taping, was unrecognizable when he walked on set.