09/17/2012 04:48 pm ET Updated Sep 18, 2012

Peter Alexander Dead: Fashion Photographer Dies After Falling Out Window At Fashion Week Party

Peter Alexander, a British fashion photographer, tragically died after falling through a third-story window at a London Fashion Week party in Shoreditch over the weekend.

Alexander, 28, was attending an event hosted by fashion and beauty PR company Blow when he and a 20-year-old male model both tumbled out one of the townhouse's windows, which was open but was covered with a set of blinds, the Evening Standard reports. While the model landed on a parked car and is recovering in the hospital, Alexander is believed to have died on impact.

The photographer, who has shown his work in the UK, the U.S.A. and Iceland, reportedly had only been at the party for 30 minutes and was sober, a friend said.

‘We are all very distressed by the incident," said Michael Oliveira-Salac, an executive at Blow. "It is not an easy time. We have been provided little or no information as the police are still doing their investigation. Obviously our thoughts are with the families of the deceased and the injured man."

At New York Fashion Week in February, an elderly woman collapsed in the front row and was pronounced dead at Roosevelt Hospital.

So awful. Read more about this sad story over at the Standard.

Here's 10 other artists who died too young:

Young Artists