09/20/2012 09:26 am ET Updated Dec 06, 2017

Johnnie Walker's 'One Bottle' Liquor Shop For Its Platinum Label Has A Single Item For Sale

Johnnie Walker's new liquor store in South Africa may be the first retail location ever to feature an inventory consisting of only a single whisky bottle.

The "One Bottle" store contains the first bottle of the exclusive Johnnie Walker Platinum Label signed by Master Blender Jim Beveridge. Would-be collectors are invited to the store, located in Melrose Arch, to place bids on the item or to do so online.

johnnie walker one bottle

The winner would have the distinction of being the only person in the world to own a bottle of Johnnie Walker Platinum Label -- but only for one weekend starting September 28. After that, other non-collector's items bottles go on sale. The store has been open since September 14.

The label's web site describes the whisky as "extremely rich, complex and contemporary":

It is characterised by a sweet, elegant Speyside style and a subtle Islay smokiness and lays out a feast of flavours on the palate: expect stewed fruit, malty cereal, smooth creamy vanilla, nuts and tangerines. Bold and sophisticated, Johnnie Walker® Platinum Label™ is best enjoyed neat.

As of Wednesday, the web site was reporting that the current winning bid was at $13,809.24 (R115 100).

Proceeds from the auction will go to SADD (South Africans Against Drunk Driving).



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