09/27/2012 02:08 pm ET Updated Sep 27, 2012

Luxury Cosmetics Maker Weighs The Benefits Of Selling Items On TV

EvePearl is a Manhattan makeup studio, boutique and e-commerce business with 10 employees that sells cosmetics containing skin-care nutrients. The products are developed by the company’s namesake and founder, a 46-year-old Emmy-winning TV makeup artist. She created her first foundation and concealer products seven years ago while working for Barbara Walters, Meredith Vieira, and the rest of the hosts on “The View.”

THE CHALLENGE With sales growth slower than desired, Eve Pearl, the founder, is considering pitching her high-end cosmetic products — priced well above department store levels — to a broad audience by appearing on ShopNBC, a 24-hour TV shopping channel in the mode of QVC.

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