09/28/2012 12:17 pm ET Updated Nov 28, 2012

CEOs On Twitter: Fear Makes Some Executives Leery Of Social Media

Chief executives are under pressure these days to appear accessible and "authentic," but social media--with its demands for quick, unscripted updates that can quickly go viral--poses risks for top managers and the companies they represent, in the form of lawsuits, leaked trade secrets or angered customers.

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