Mitt Romney's campaign released three new ads on Friday targeting President Barack Obama's economic record, two of the spots tailored to swing states Ohio and Nevada.
The central themes are consistent with other ads from the Republican presidential nominee's campaign during the election cycle. The message is that the president has failed to create jobs and stand up to China, and that Romney would be more effective in steering the economy down the right path.
In the commercial focusing on Ohio, Romney continues a recent trend of making a direct on-camera appeal to voters and touts his plan to create 12 million jobs. He also emphasizes the need to crack down on China, a common tactic employed by both presidential candidates given the state's reliance on manufacturing jobs.
The Nevada ad has former NBA player Greg Anthony, who was born and raised in Nevada, making a pitch for a Romney presidency. Anthony says in the ad that he voted for Obama in 2008 because he thought the current president would be "centrist," but believes the economy has continued to suffer and expresses his support for Romney, whom he calls "a no-excuse kind of guy."
In the weeks leading up to the election, Romney has been positioning himself as a centrist -- notably floating a number of moderate ideas during the first presidential debate on Wednesday -- after running a much more conservative campaign to secure the GOP nomination and his party's support. Ohio is considered a must-win this cycle and, although both candidates were locked in a tight race for months, recent polling has shown Obama's lead expanding in the Buckeye State. The president is also ahead in Nevada, aided by a large Latino population that continues to heavily favor him over Romney.
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