Reince Priebus: 2012 Election Is 'Not Going To Come Down To Money' (VIDEO)

RNC Chair: It's Not About The Money

For RNC Chairman Reince Priebus, November 6, 2012 is about numbers other than those found at a bank.

Hours after President Barack Obama's campaign announced a monthly fundraising high during his 2012 re-election run, Priebus vowed on CNN's "State Of The Union" that the presidential election will be determined by figures other than cash.

“This isn't going to come down to money," Priebus said. "This is going to come down to heart. This is going to come down to work on the ground, plans, and I think the fact that this president didn’t fulfill his promises."

Obama's camp announced on Saturday that it brought in $181 million in September, easily besting his August figure of $114 million. That total fell just shy of the president's record $190 million earnings in September 2008.

Priebus took note of the accomplishment, calling it an "impressive number" that may not be matched by the GOP.

“It’s no surprise to us," he added. "I think we’ve surprised them with how well we’ve done in fundraising."

Romney's camp has yet to unveil its September fundraising figures, but Press Secretary Andrea Saul did tweet Friday that more than $12 million in donations were netted during the 48 hours after Wednesday's first presidential debate.

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