10/15/2012 02:37 pm ET Updated Dec 15, 2012

Campaigns Mine Personal Lives To Get Out Vote

Strategists affiliated with the Obama and Romney campaigns say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits -- in effect, to train voters to go to the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers.

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