Campaigns Mine Personal Lives To Get Out Vote

Campaigns Mine Personal Lives To Get Out Vote
FILE - In this Oct. 3, 2012, file photo, Republican presidential candidate Mitt Romney and President Barack Obama wave to the audience during the first presidential debate at the University of Denver in Denver. The sixth "town hall" style presidential debate will bring Obama and Romney to Hofstra University on New Yorks Long Island Tuesday, Oct. 16, 2012. Theyll take questions from undecided voters selected by Gallup. (AP Photo/Charlie Neibergall, File)
FILE - In this Oct. 3, 2012, file photo, Republican presidential candidate Mitt Romney and President Barack Obama wave to the audience during the first presidential debate at the University of Denver in Denver. The sixth "town hall" style presidential debate will bring Obama and Romney to Hofstra University on New Yorks Long Island Tuesday, Oct. 16, 2012. Theyll take questions from undecided voters selected by Gallup. (AP Photo/Charlie Neibergall, File)

Strategists affiliated with the Obama and Romney campaigns say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits -- in effect, to train voters to go to the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers.

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