10/23/2012 08:44 am ET

Why Convincing Chinese Women That They're Hairy Is Good Business

When Reckitt Benckiser Group (RB/) brought its Veet hair-removal cream to China in 2005, sales were sluggish. Its prices were considered too high and its product sizes too large. But the biggest problem: Most Chinese women don’t have much body hair, and those who do didn’t worry about it.

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