President Barack Obama's reelection campaign released a new TV ad Wednesday recalling the 2000 Florida recount in a bid to rally voters to the polls on Nov. 6.
The ad is accordingly titled "537" -- the number of votes that propelled former President George W. Bush to victory over former Vice President Al Gore in Florida after almost 6 million votes had been cast.
The narrator calls that number "the difference between what was and what could have been," while flashing images of the financial and housing market crash and wars overseas.
"So this year if you're thinking that your vote doesn’t count, that it won’t matter," he continues, "well, back then there were probably 537 people who felt the same way. Make your voice heard."
The spot will air in battleground states Ohio, Colorado, Nevada, Iowa, New Hampshire, Virginia, Wisconsin and Florida. The Obama campaign has stressed that it is not worried about voter enthusiasm among Democrats, but the ad is an acknowledgement that every vote counts in what has become an increasingly tight race between the president and Republican presidential nominee Mitt Romney.