10/26/2012 03:52 pm ET

NBC Breaks Even On London Olympics

NBC broke even on the 2012 London Olympics.

Comcast, NBC Universal's owner, announced on Friday that the company broke even on the 2012 summer games and expect future Olympics to turn profits.

NBC holds exclusive rights to broadcasting the Olympics in the U.S. NBC ad sales for the 2012 Olympics topped $1 billion, and the network planned to air an unprecedented amount of coverage across various platforms.

Many viewers criticized NBC for its decision to air the most highly anticipated games on tape delay. The network also edited portions of the Opening and Closing Ceremonies, which seemed to upset some viewers and Olympics enthusiasts.

Despite their dissatisfaction, viewers tuned in to watch the taped coverage of the Olympics, which resulted in record ratings. The increased viewership gave the "Today" show a much-needed ratings bump, which had experienced a ratings decline amidst changing co-hosts.



2012 Olympic Uniforms