10/30/2012 02:31 pm ET

'Life Of Pi' & Sandy: Marketing For Ang Lee Film Won't Be Affected By Superstorm

Following the murder of Florida teenager Trayvon Martin in Florida earlier this year by a local neighborhood watch coordinator, 20th Century Fox was forced to adjust the title and marketing campaign for "The Watch," an alien-invasion comedy that focused on a group of neighborhood watch members. According to the Los Angeles Times, the studio will take no such measures with Ang Lee's upcoming adaptation of "Life of Pi."

As the Times notes, the "Life of Pi" trailer plays up one of the film's signature set pieces: A terrifying storm at sea that causes a tragic shipwreck. The only survivor is a young boy and a group of zoo animals, notably a Bengal tiger.

Per the paper, no plans are being made to adjust the campaign, which has gotten heavy airplay over the last week. "Life of Pi" is set to hit theaters on Nov. 21.

The last year has been marked by tragic coincidences between real-life and fiction. Over the summer, Warner Bros. was forced to delay "Gangster Squad" to facilitate a series of reshoots in the wake of the Aurora, Colo. movie theater shooting that left 12 people dead. ("Gangster Squad" contained a scene of mobsters shooting up a movie theater.) Meanwhile, in October of 2011, Fox was asked by PETA to add a warning to "We Bought A Zoo" following the tragedy at a private zoo in Ohio.

For more on "Life of Pi," head over to the Times.

[via LAT]

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