11/05/2012 10:10 am ET

Fashion of a Certain Age New Website Caters to Mature Shoppers

The bulk of Internet entrepreneurs have developed websites that cater to youngish consumers who are promiscuous technology savants–folks happy to reveal their most personal details to an online public and utterly comfortable gobbling up every gizmo or perk the digital realm has to offer. Halsey Schroeder could easily have been one of those business people.

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