11/08/2012 09:51 am ET Updated Jan 08, 2013

The Power Of The Reddit Vote

Barack Obama did a Reddit Ask Me Anything back in August not just as a gimmick to prove he was "with it," but because that's where his voter base was, an anonymous "official" from Obama's analytics team told Time's Michael Scherer. With 34 million unique visitors visiting the site each month, it makes sense that appealing to the people of that Internet world would be a good way to campaign. But, how powerful is that voter base? And is a Reddit AMA the way to win them over?

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