11/15/2012 08:31 am ET Updated Jan 15, 2013

Penelope Cruz Flaunts Red Hot Curves For New Campari Campaign: 16 Sexiest Celebrity Ads (PHOTOS)

Penelope Cruz is painting the town red.

The 38-year-old is the latest celebrity to be chosen as the face of Campari's annual calendar. Sporting a plethora of figure-hugging scarlet numbers, the To Rome With Love actress sizzled up the pages of the cherry-colored liqueur's newest ad campaign.

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