11/20/2012 01:51 pm ET Updated Jan 30, 2013 Redirects To Knicks Homepage

The Brooklyn Nets are getting a taste of what it means to have a cross-town rivalry in New York City.

Fans trying to visit the Nets' homepage will find themselves in the middle of an ingenious, elaborate prank: redirects to the official Knicks website.

According to The Brooklyn Game, the redirect has been in effect since at least this past weekend, with the URL originally pointing users toward the Knicks' All-Star ballot.

Fans of both teams on Twitter were quite delighted:

However, it should be noted that the Nets' homepage actually resides at, though it does seem strange the new team wouldn't want control over both domains.

Nevertheless, this is just the lastest chapter in the ongoing saga of an unknown prankster trolling the Nets.

Though speculation has pointed to Mark Cuban as the perpetrator, citing the ongoing feud between Cuban and Nets owner Mikhail Prokhorov, Deadspin points to New Mexico-based company Cyber Mesa as the likely domain owner, noting that had previously redirected to the company's website before taking users to the homepage of Cuban's Mavericks.

Unnamed league sources tell Nets Daily that whoever owns the domain is likely trolling the Nets in hopes of pressuring the team into paying big bucks to reclaim the URL, which some fans think is a small price to pay for the dignity of owning the website.

The Nets' domain name issues are reminiscent of those faced by the Dallas Cowboys back in September when the team lost an auction for to a group of investors who redirected the URL to a gay dating site.