Net-a-Porter is already your go-to for sales on all the latest luxury trends. But what if the famous shopping site went print?
No, that's not just like, a catalog. The new Net-A-Porter wood will be a "full-fledged fashion glossy," Fashionista says, a la Vogue or Elle. With editorials. And articles. And probably some of those smelly perfume samples.
CEO Mark Sebba informed conference participants of the venture this week at the Business Leaders Network’s Making it Mobile event:
"Traditional publishers always say that we are lucky for being born in a digital age and don't have a legacy of print," he said. "But we still see it as important. It isn't a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so."
Net-a-Porter's nabs a lot of readers/shoppers already; they net around six million monthly visitors, and they already have a magazine-style app for the iPad, so, we'll see how they go about turning that into something like Lucky.
Would you read a hard copy of Net-a-Porter? Find out more details at Wired.
Hopefully none of Net-a-Porter's covers turn out like these...
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