12/03/2012 09:28 am ET

Dudes Wearing Nail Polish. A Business

Josh Espley is CEO of Blakk Cosmetics, whose first product, Alphanail, is being billed as “war paint for your fingernails.” (It’s nail polish, but for dudes.) Here Espley talks about his unlikely product, which is coming soon in a clear-polish version, for men who want to protect their nails without making a fashion statement.

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