Omnipresent mall denizen Gap has had some struggles over the years. The recession -- and slumping sales -- forced them to shutter several stores. They lost a lot of budget-minded shoppers. There was even 2010's widely-mocked new logo.
But according to a new story in Ad Age, the preppy retailer may have finally put its troubles behind it.
In the past year, Gap's stock has nearly doubled. Their sales rose last year from $1.4 billion to $1.5 billion for the third quarter. And investors are starting to look their way with a bit more of a twinkle in their eyes.
That's a lot of uptick in khakis. What did the store do right?
- Stick to basics. After a foray into more adventurous trends, Gap returned to stocking staples like basic tees and colored jeans, luring customers who are tired of quick and trendy "fast fashion."
- Recruiting new talent like the Avett Brothers for the "Icons Redefined" campaign and Michael J. Fox and his wife Tracy Pollan for their holiday campaign.
- Their new blog Styld.by, a digital styling and shopping destination.
Excited? Head over to Ad Age to read more, including their nifty infographic timeline of Gap's recent retail history. And tell us below...
While Gap might be making a turnaround, these stores maybe didn't fare as well...
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