12/11/2012 09:07 am ET Updated Feb 10, 2013

Why Are Dead People Liking Stuff On Facebook?

Last month, while wasting a few moments on Facebook, my pal Brendan O'Malley was surprised to see that his old friend Alex Gomez had "liked" Discover. This was surprising not only because Alex hated mega-corporations but even more so because Alex had passed away six months earlier.

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