12/12/2012 05:40 pm ET Updated Dec 12, 2012

Admiral Theatre, Chicago Strip Club, Brings Back 'Lap Dancing For The Needy' Toy Drive

Indeed, it's that time of year again: the Chicago strip club-sponsored toy drive that last year nabbed a mention on "Saturday Night Live" is back.

The RedEye reports that the Admiral Theatre, which bills itself as the city's only "gentleman's club" showcasing fully nude dancers, will again be holding its "Lap Dancing for the Needy" toy drive Friday through Dec. 22.

For the third year in a row, the Admiral, located at 3940 W. Lawrence Ave., will be offering its guests a free lap dance in exchange for their donation of an unused, unwrapped children's toy. In years past, participants were limited to receiving just one lap dance per customer, per visit -- regardless of how many toys they bring in. Toys and disbursement of "pleasure bills" are up to the discretion of management, according to the club's website.

"More than just your heart will grow three sizes that day," Second City alum Tina Fey said of the promotion during a "Weekend Update" "SNL" joke-off on the promotion last December.

The Admiral is well known for their unusual, publicity-grabbing promotions, which in the past have included a Sarah Palin lookalike contest and a "Bride of the Stripping Dead" burlesque show. The club is adding burlesque to its lineup with the hope of bringing in a wider range of customers, DNAinfo Chicago reported last week.

The Admiral, too, is not alone among gentlemen's clubs giving back to children in need this holiday season. The Platinum Cabaret in Fayetteville, Ark. is hosting a "Tatas for Tots" toy drive this month.