Book Blurbs: Hardly Effective And Not Going Anywhere | TIME.com

Are Blurbs Useless?

Author Gary Shteyngart has written three award-winning novels. He's widely considered one of America's smartest and most inventive authors. He teaches writing at Columbia University. But the place you're most likely to come across Shteyngart's name is, oddly enough, on the back of somebody else's book.

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