01/04/2013 08:18 am ET Updated Mar 06, 2013

Art Comes To Taxi TV

If you're one of those people who automatically punch the off button on Taxi TV screens, slow down. Art has just joined the mash-up of news clips and ads. Starting Wednesday and running through Feb. 5 about 3,000 New York City taxis will feature a 30-second video by the artist Ryan McGinley. Taken from the second version of Mr. McGinley's video for the Icelandic band Sigur Ros, the clip, called "TDB," shows his friend Jessica Tang wearing nothing but a gold wig and blue T-shirt, skipping barefoot through the streets of New York.

In Mr. McGinley's imagination, however, Ms. Tang is a girl with magical powers who leaves a trail of stardust behind her, oblivious to her bustle of the city. As she is seen floating through the urban sprawl, the ambient sounds of the band's piece "Varuo" play softly in the background.