01/07/2013 08:14 am ET Updated Mar 09, 2013

Gucci Partners With Manga Artist Hirohiko Araki In Newest Collection

In an age in the fashion industry where you really need to do something extraordinary to stand out from your competition, Gucci's creative director, Frida Giannini may have found a winning marketing idea. A collaboration with manga artist Hirohiko Araki will see Gucci's latest resort collection promoted through multi-media graphic illustrations.

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