Ryan Lochte Reality Show, 'What Would Ryan Lochte Do?,' Heading To E!

Ryan Lochte Gets An E! Reality Show
FILE - In this Sunday, Sept. 16, 2012 file photo, Ryan Lochte arrives at the ALMA Awards in Pasadena, Calif. With his camera-ready good looks, quirky catchphrases and funky fashion choices, swimmer Ryan Lochte parlayed the five medals he won at the 2012 Olympic Games into a bourgeoning media career. (Photo by Jordan Strauss/Invision/AP, File)
FILE - In this Sunday, Sept. 16, 2012 file photo, Ryan Lochte arrives at the ALMA Awards in Pasadena, Calif. With his camera-ready good looks, quirky catchphrases and funky fashion choices, swimmer Ryan Lochte parlayed the five medals he won at the 2012 Olympic Games into a bourgeoning media career. (Photo by Jordan Strauss/Invision/AP, File)

Ryan Lochte has scored his own reality TV show on E!

The Olympic swimmer will star in "What Would Ryan Lochte Do?," a weekly series that E! says will "take viewers inside the unpredictable and offbeat life" of the sports star. The six-episode series will premiere in April 2013.

“Ryan Lochte captured everyone's attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life," E! Entertainment President Suzanne Kolb said in a statement. "He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: They want to be him, sleep with him or mother him.”

The series will show Lochte hitting the local club scene of Gainesville, Florida, training with Gregg Troy and will also highlight his shoe collection of more that 150 pairs of sneakers. Lochte's family, including his mother Ike, younger brother Devon and older sisters Kristin and Megan, will be featured in the series.

Lochte had made it known he was looking at various TV projects after the 2012 Olympics. He made scripted acting appearances in The CW's "90210" and NBC's "30 Rock" and he'd been rumored to be in the running to be ABC's "Bachelor," but that title went to Sean Lowe.

In August 2012, Lochte's Sports Agent Erika Wright told The Hollywood Reporter, "I cannot tell you the exact shows, but two different reality show concepts have been offered and one additional is being discussed."

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