01/10/2013 10:53 am ET Updated Dec 06, 2017

David Beckham's H&M Underwear Ads Are Like An Early Valentine's Day Gift (PHOTOS)

We love H&M for a multitude of reasons: they partner with the best designers, they're our go-to store for fun fashion on the cheap and they provide a reliable stream of dreamy David Beckham pictures. And yes, we're talking about those shots of Becks in his undies.

Lucky for us, the footballer decided it was high time for another campaign -- and another strip down sesh. This time, he worked with director Guy Ritchie to create advertisements for his bodywear collection in which he gets chased through the streets of Beverly Hills in his underwear. (This probs happens all the time in real life.)

Since February 2011, the world has been blessed with these glimpses of Posh's other half in his skivvies, so we're hoping that the H&M collection continues to do well. In fact, we're thinking that they should totally do a mid-season bonus campaign for, er, business reasons.

The full video doesn't come out until Feb. 6th, but you can see some behind the scenes snaps below. You're welcome, ladies.


david beckham hm

david beckham hm

david beckham hm

To get you ready for the next one, see David Beckham's last H&M campaign!

David Beckham for H&M

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