01/14/2013 10:28 am ET

A Generation Gap? Not On This Web Site

YOUNG, stylish women may spend thousands of hours and hundreds of dollars trolling the Web for everything from naughty to nice at sites like Shopbop, Net-a-Porter and Rue La La. But what about their mothers?

Brands like Eileen Fisher and Talbots have Web sites that market to older shoppers, but they sell only their own lines, which generally feature conservative styles. Department stores like Saks Fifth Avenue use e-mail to target specific audiences, but older shoppers still must sift through clothes and accessories for all ages.

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