How Apple Sets Its Prices

How Apple Sets Its Prices
NEW YORK, NY - JANUARY 14: People walk in front of the 5th avenue Apple store on January 14, 2013 in New York City. Responding to weaker than expected demand, Apple has cut orders for LCD screens and other parts for the iPhone 5 this quarter. Shares for the tech company fell more than 4 percent to $498.20 before the bell on Monday. Analysts see the slowing sales as evidence that the U.S. firm is losing ground to Asian smartphone rivals. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JANUARY 14: People walk in front of the 5th avenue Apple store on January 14, 2013 in New York City. Responding to weaker than expected demand, Apple has cut orders for LCD screens and other parts for the iPhone 5 this quarter. Shares for the tech company fell more than 4 percent to $498.20 before the bell on Monday. Analysts see the slowing sales as evidence that the U.S. firm is losing ground to Asian smartphone rivals. (Photo by Spencer Platt/Getty Images)

Comparison-shopping for new electronics can be fun and addictive. With a bit of patience, some luck, and an eye for good deals, you can find everything from TV sets to hard drives at a significant discount. In fact, in our economy, discounts are one of the primary mechanisms that retailers use to compete against each other.

But all bets are off if you happen to be in the market for a product made by Apple.

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