01/15/2013 03:10 pm ET Updated Jan 15, 2013

Philipp Plein Fashion Show Features Gun-Wielding Models (PHOTOS, POLL)


How does a menswear designer generate buzz nowadays? If you ask Philipp Plein, he'll tell you that casting Ed Westwick in your fashion show, featuring Lindsay Lohan in your ad campaign and hiring a transsexual model are all sure fire ways to garner media attention -- we get that.

However, we're a little flabbergasted by his latest shtick: sending gun-toting models down the runway.

For his Autumn/Winter 2013 show yesterday, the German designer decided to amp up his collection with automatic weapons, gas masks and balaclavas. His finishing touch? Body paint that read "ONLY KILL FOR LOVE" and "LIFE'S A GAME AND IT'S NOT FAIR."

In light of the recent shootings, some think that models waving guns at the audience is an insensitive media ploy even if there's a clear military theme. Like we said, Philipp is by no means naive when it comes to attention-getting -- his latest ads feature what looks like twin brothers making out.

We're still a little.... shocked that a designer would go this route. But what about you? Do you think guns are an OK fashion statement?

See the controversial show below and tell us what you think!

Phillipp Plein's Autumn/Winter 2013 Runway Show

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