As the debate over whether organic foods are really good for us continues to rage, filmmaker Kip Pastor brings us "In Organic We Trust," a documentary about the brand-ification of organic foods and how, in its most beneficial form, the organic movement looks.
In the trailer, we learn that 78 percent of all Americans eat some form of organic food because they think it's healthier. But is it? The film's website explains:
When corporations went into the business and "organic" became a brand, everything changed. The philosophy and the label grew apart. Can gummy bears or bananas flown halfway across the world truly be organic?
The Washington Post describes the film as a "jaunty first-person tour" and it's appeared at a slew of reputable film festivals across the country. It'll be available on-demand on January 22.
For a better sense of the film, read Pastor's HuffPost blog about it.
Watch the trailer below: