HUFFINGTON POST
01/16/2013 10:10 am ET

Kraken Black Spiced Rum 3D Billboard Breaks The Mold (PHOTO)

Take a look at this amazing billboard for The Kraken Black Spiced Rum, which demonstrates just how effective going 3D can be.

For those unfamiliar with mythical sea creatures, a Kraken is basically a giant squid strong enough to take down entire ships. It doesn't exist. (We think.)

We don't know a ton about this ad, but BuzzFeed says it's located in Chicago. And that's pretty much all there is to say. Just gaze at it.

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