Remember those rumors that Jennifer Aniston was going to be the new face of Aveeno?
Yeah, we had forgotten too, mainly because the rumor wasn't too scintillating. Jen is a fresh-faced, yoga-loving beauty with mass appeal; Aveeno peddles natural, eco-friendly skincare products to the same masses who buy the tabloids. The rumored pairing makes perfect sense.
So it's no shock that Aniston was confirmed as the face of Aveeno by E! News today. Jen is "partnering with Aveeno for skincare," stated her rep, Stephen Huvane, adding, "You can expect to see the results of this collaboration later this year." An earlier report that Aniston's Aveeno contract would be "eight figures" are still unconfirmed.
The skincare deal rounds out Jen's beauty resume, which also includes Living Proof, a haircare company that just hired Aniston as a "spokesperson and product creator." The "Wanderlust" star also has a fragrance that bears her name, along with everyone else on the planet. (What, you don't?)
Read more at EOnline.com. Are you digging the Aniston-Aveeno pairing?
See more celebs who've shilled for beauty and skincare companies:
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