01/22/2013 11:28 am ET

Chipotle Tofu Burrito Filling, 'Sofritas,' Gets Test Run At San Francisco Locations

Chipotle, concerned about rising meat prices and eager to shore up its popular support among vegetarians, is soon testing tofu as its newest burrito filling in a few San Francisco locations.

The Denver-based Mexican chain calls the new shredded tofu preparation "sofritas," which Google translates as "sautéed" or "braised." The new meat alternative is designed in part to combat rising meat costs, which have led the chain to mull raising prices across the board.

"Sofritas" isn't the first meat alternative Chipotle has tested, however. For the past several years, a few locations in the Northeast have been selling a "Garden Fresh" blend of vegetables and vegan protein that's gone over well with vegans and vegetarians. Plus you can always order a Chipotle burrito with peppers and onions rather than meat.

All in all, it's almost enough to make you forget that Chipotle once angered vegetarians across the country for failing to note that its pinto beans contained bacon on the menu.



Chipotle's Influence