The smell of a newborn baby can't exactly be reproduced, bottled and put up for sale, but that isn't stopping Dolce & Gabbana from trying.
According to several news sources, the fashion house will be selling a perfume that's meant to enhance and accentuate baby's natural smell.
Earlier this month, the designers' luxury online magazine, Swide, featured a post with an Instagram photo that appeared to show the product's box. The image, posted by designer Stefano Gabbana, was accompanied by a caption that said "per I bambini," which translates to "for children."
The New York Daily News reports that the perfume will include notes of citrus, honey and melon. The inspiration for the scent was said to be baby's skin, breath and first smile. The new scent will cost £28 (about $44).
While the notion of perfume for a baby might sound unusual, the idea isn't new.
Back in 2010, there were already enough "Eau de Enfant" products on the market that blog ChildMode.com was able to showcase 10. Burberry and Bvlgari were just some of the designers behind those scents.
According to Frederick Bouchardy, a perfume designer who spoke with the blog Fashionista, some of the scents people associate with babies -- such as baby powder and lotion -- are already synthetic, so a perfume might not be all that different from a concept that's long been out there.
“It’s not just about a scent for a baby, but it’s also a scent for an adult that’s meant to be evocative of the scent of baby,” Bouchardy told Fashionista. “I think it’s supposed to be a shared experience–mom and child are meant to smell the same.”
Still, as Babble's Meredith Carroll points out in a post titled "Eau De Ewwww," those products have functions beyond their scents.
Of course, one could also argue that some parents might find the products appealing because they're are reflective of their own style and taste.
In April, Michal Clements, a principal at the Cambridge Group firm and co-author of "Tuning Into Mom," told The Huffington Post that when it comes to products for babies, some parents have a tendency to buy things that will make their children more similar to their own image.
"It's believing that a kid's appearance is the statement on the parent," she said.