It is easy to forget, amidst the flurry of post-Inauguration lipsyncing recriminations, that Beyoncé Knowles is a relatively new mom just throwing herself back into work. Her decision to prerecord the Star Spangled Banner serves as a useful reminder of just how flawless the Beyoncé facade normally is. Shortly before her star political turn and just about a year after Blue Ivy, the world’s most famous baby, was born, Knowles wore a crop top football jersey, zippered red animal-print underwear, and a belly chain on the cover of GQ, accompanying an article that declared her the "hottest woman of the last 13 years." In February, HBO will air a documentary on her life, one that she directed and executive-produced. This week, she launched The BeyHive, a website and newsletter service that promises, like her pal Gwyneth Paltrow’s GOOP or her husband Jay-Z’s Life and Times, a branded blueprint for living life a bit more graciously. And this weekend she’s slated to perform at an event that is far more important to Americans than a presidential inauguration: halftime of the Super Bowl.