01/29/2013 09:53 am ET

Super Bowl Movie Ads: 'Iron Man 3,' 'Star Trek' Set For Prime Placement

Movie studios are no slouches when it comes to advertising, so it's no surprise that advertising executives have snapped up a good chunk of Super Bowl commercial slots and are allocating them to some of their biggest upcoming releases.

Among the ads you'll see on Sunday, per Deadline: new spots for "Iron Man 3," "Star Trek Into Darkness," "The Lone Ranger," "Oz: The Great and the Powerful" and "The Fast and the Furious 6."

Buying airtime during the game is notoriously expensive. This year, a 30-second spot is costing studios $4 million -- up from last year's $3.5 million.

Notoriously absent from the blockbuster line-up: "The Hunger Games: Catching Fire." Despite aiming for a November release, Lionsgate appears to have elected not to go in on the Big Game.

A number of this year's ads have already made their way online, including spots from GoDaddy, Coca-Cola and Volkswagen. Budweiser is unveiling a new beer during its commercial.

For more on individual studio plans, ship over to Deadline.

Super Bowl Ad Preview