Mexican director Alejandro Gonzalez Iñarritu has been recognized by the Director Guild of America (DGA) with the Outstanding Commercial Director award for his moving ad inspired on mothers’ unconditional love.
The Procter & Gamble commercial showcases the special bond between mothers and their sons and daughters, hailing from different countries and living in diverse circumstances. The stories reflect each family's life experiences from the beginning of their children’s sports careers until they become successful Olympic athletes.
“The hardest job in the world, is the best job in the world. Thank you, Mom,” a message reads at the end of the commercial.
In the past, Gonzalez has been responsible for the direction of other acclaimed films, like “Amores Perros,” “21 Grams,” “Babel” and “ Biutiful,” among others, but this is his first DAG award so far.
The organization also honored actor Ben Affleck with an Outstanding Directorial Achievement in Feature Film award for “Argo”, in which he depicted the story of Tony Mendez, a CIA agent who led the rescue of six American diplomats from Iran in 1979.
Meanwhile, the award for Outstanding Documentary was presented to Malik Bendjelloul for “Searching for Sugar Man,” a film based on the story of two fans and their journey to find their missing idol Mexican-American musician Sixto Rodriguez.
Check out Alejandro Gonzalez Iñarritu’s heart-warming commercial about moms' love above.