02/04/2013 10:08 am ET Super Bowl Commercial: Cute Wolf Cub Stars In 2013 AD (VIDEO)

That is not a puppy. Repeat, that is not a puppy.

According to this Super bowl commercial, striking a deal with is so simple that anyone expecting a stressful transaction will need to do (or, at least, hold..) something a little wild. When the couple in this ad admits that it feels like something is missing, the salesman introduces an adorable critter.

It is not a puppy. Repeat, it is not a puppy.

It is a wolf cub And its overprotective mother is not far behind.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?



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