02/04/2013 12:42 am ET

E-Trade Baby Super Bowl 'Save It' Commercial: Iconic Ad Tot Returns In 2013 (VIDEO)

At once laugh-out-loud cute and uncannily creepy, E-Trade has rolled out yet another Super Bowl ad this year that stars its now-famous talking infant.

A cunning, sweet-talking kid, this year's E-Trade baby explains in the 30-second spot all the awesomely outlandish things you could do with the money you could save if you joined the financial services company: become an astronaut with your dog, chill in a hot tub with a giant panda, and take your skimpily-clad friends on a joyride on your ship, to name a few.

Twitter weighed in on the E-Trade ad:

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?



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