02/07/2013 10:15 am ET

Why The Grammy Awards Show Needs More Latin Performers

As the Grammy Awards approach, we are once again looking at the possibility of a ceremony devoid of Latin performers. In the past, this has been attributed to various factors: lack of compelling nominees with crossover appeal, artist unavailability, lack of lobbying from Latin labels and management, and increasing apathy from a Latin community that feels distanced from the Grammy process. Last, but not least, many believe the growth of the Latin Grammys has resulted in the Recording Academy's plunge in interest for the Latin categories. After all, why focus on Latin performers when they have their own three-hour show to shine?

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