02/11/2013 03:11 pm ET

GOP's Latino Outreach Campaign Includes Tweeting In Spanish

A Spanish-only Website. A Twitter account aimed at Latinos. New staff members focused uniquely on building relationships with Hispanics.

It’s all part of a new quiet but emphatic effort underway by Republicans in the House of Representatives — including some of the most conservative members of Congress — to try to repair their image with Hispanics.

The campaign, unprecedented for House Republicans, will debuts on Monday, when @GOPEspanol appears on Twitter, said Rep. Cathy McMorris Rodgers, the chairperson of the House Republican Conference.

And plans for it are ambitious, said McMorris Rodgers, who embodies the change in philosophy, having come a long way since backing hawkish immigration bills years ago.

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