02/12/2013 10:27 am ET

Social Media Links Latinos To Their Favorite Hispanic Stars

Twitter is all over TV in the United States. Tweets and hashtags scroll across the screen on Fox, MSNBC, and CNN. Prime-time shows beg viewers to connect on Twitter.

But few programs north of the border enjoy Latino TV's passionate, habitual, openhearted explosion of Twitter love with its audience. Marketers, producers, and advertisers would kill to have such a dedicated viewership. And they're trying to get in on it - because the Latino style of multimedia viewing is something all its own.

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