02/23/2013 10:20 am ET

Metro Detroit Startups Tap Into Thirst For 'Functional' Drinks

Influenced by the billion-dollar success of 5-Hour Energy, a growing number of Metro Detroit startups are aiming to make their own marks in "functional" beverages, a fast-growing part of the drinks market.

Marley Beverage in Southfield is leveraging its partnership with the family of the late reggae singing-songwriting legend Bob Marley to grab a significant share in "relaxation drinks" — non-alcoholic beverages made with natural, calming ingredients.

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