Glenn Beck is starting a campaign to get his Internet channel on television.
The New York Times reported on Monday that Beck — who founded TheBlaze twenty months ago, after leaving Fox News — is asking viewers to request the channel from their cable and satellite providers. He has launched the website GetTheBlaze.com, urging people to call, email or contact their providers through Facebook.
"You probably pay good money every month to your TV provider for access to channels like MSNBC and Al Jazeera America-channels that you might not watch, or even agree with," Beck wrote in a letter on the site. "Adding TheBlaze will ensure that you and your family have a source of news and analysis that you can trust and that doesn't betray your values."
Beck launched TheBlaze as GBTV in September 2011. At the time, Beck's program was available online only to subscribers. It returned to television a year later when the network struck a deal with Dish Network.
Dish has a period of exclusivity with TheBlaze, according to the Times, which will have to expire before other carriers can provide the channel. Dish has indicated its support for Beck's campaign, though.
In a statement provided by TheBlaze, Dave Shull, the Dish senior vice president of programming, said that the company "had customers sign up quickly, and we saw new customers join Dish. In fact, subscriptions attributable to TheBlaze outpaced our projections by 80 percent, proving that Dish is giving customers what they want with a choice in programming, not to mention the technology to choose how to watch it."
Beck's channel currently carries the host's flagship program and his radio show, as well as the children's "Liberty Treehouse" and a weekend show hosted by comedian Brian Sacks.